How did you become involved in
athletics?
When I was a child, taking part in athletics competitions was a matter of course. High
jump, shot put, long jump and sprint fascinated any kid in sport clubs. I myself
participated in my regional championships. Later, however, I decided to play handball in
the national league. But even then, I continued to compete in athletics.What do you personally gain from athletics?
Training and competition were of utmost importance to me for finding my identity. Doing
exercise in a group, competing against others, showing what one is capable of, these are
still very important aspects of pedagogy.
Is there an athlete or a moment in particular that
inspired you?
For me personally, outstanding athletes were Manfred Germar, Martin Lauer, and Armin Hary.
Willi Holdorf was an idol too after winning an Olympic gold medal in decathlon.
Have you ever been involved in sport in a different
way - as a coach or official for example?
Since my early childhood, sport has been the most important part of my life. Besides
athletics, I played table tennis in a regional league, later I was coach and I worked on
an honorary basis in sporting bodies.
You have one child. Is he or she active in the
sports world?
No question, also my son has focused on physical education in school. He is interested in
badminton, but also in athletics he is quite strong.
Tell us more about your career outside of the IAAF
(Director of an Institute of Sports Science)
I studied the German language, cultural sciences, sociology, and sports science. Thus, I
tried to build my professional career in sport. After my PhD I worked at many universities
in the world and soon I was engaged as professor at the University of Frankfurt. From
there, my way led me to the university of Darmstadt and then to my hometown university in
Tübingern, where I have been directing the institute of sport science for two years now.
What are your hobbies and interests?
I am interested in many things. Unfortunately, I have not got enough time to follow my
hobbies. I like skiing, tennis and jogging. I like folk music, but also musicals and in
particular guitarists like Eric Clapton.
As President of the DLV, how would you account for
Germany's traditional success in athletics, and for the popularity of athletics in your
country?
As president of the German athletic federation I have tried to give the federation a new
reform structure. It was of major importance to me that the federation entered into
long-term partnerships with TV and strong business partners. I managed to do so in those 8
years. Staff has been renewed and communications has been improved. We can be proud of our
success.
You became President of the DLV (in 1993) during
the unification period of Germany. What problems did you encounter in bringing two
different athletics cultures or systems together?
The process of unification will still go on for some more years, until equal conditions
will be established in East and West. This applies also to sport and athletics. The
process of unification has been mastered by our athletes first. Our national team has a
real team spirit now. Overcoming the past is more difficult, in particular for the elder
generation where ideological controversies still exist. Feeling nostalgic, some people are
likely to forget the dictatorial past of the GDR. They glorify certain conditions and do
not want to understand that the former GDR structure cannot be applied to an open
democratic society.
You have been DLV President for the past eight
years (NDLR Mr Digel will not be standing for re-election). What do you believe your
achievements were during this period and what is your legacy?
Upon my election I pointed out that leading positions should be limited in duration for
the sake of innovation and the empowerment of women. Therefore, after eight years, I have
decided to step down as president, staying however within the DLV. In the past eight years
we have achieved a lot. Our national teams have been very successful. After the first year
which was not very strong (the DLV hosted the World Championships in Stuttgart in 1993 but
its team members enjoyed only modest success), the coaches' structure was reformed, talent
promotion was guided by a strict performance philosophy and we coped with the difficult
issues like athletics for children and youth. The last couple of years, were finally
marked by stability. Our youth team was very successful at the last World Youth
Championships and our juniors were ranked first at the World Junior Championships in
Chile. At the last World Championships in Seville our team ranked second. At the same time
we have succeeded in optimising our economically relevant events, the indoor and outdoor
championships, the DLV Gala, and our international combined events meeting. Now, we have
got 100,000 spectators a year in the stadia and our TV audience amounts to more than 100
million. The financial situation is stable and the federation's headquarters is an
architecturally interesting building owned by the DLV itself.
As Vice-Chairman of the IAAF Marketing-Promotion
Commission, do you feel that the IAAF is doing enough to promote athletics, and how do you
think we can improve?
The promotion of athletics has to be improved world-wide. This applies also to the
promotion of our World Series, our World Championships, the World Cup and any other major
event in athletics. In my opinion, communication tools have not been exhausted to the
benefit of athletics. For this purpose, however, the IAAF is in need of reliable
organisers in the hosting countries. Unfortunately, too often bidding candidates have
promised what the event cannot deliver. Because of this there is a permanent danger of
losing face with marketing and TV partners.
This risk has to be minimised in the interest of a safe
future for the IAAF. This will also enable us to find new business partners. For this
purpose our agency ISL needs the support of all member federations. All parties involved
have to understand that contracts are the basis of professionalism in sports marketing.
Rights that have been granted once have to be respected. They cannot be questioned each
time an organisation would like to, for selfish reasons. So, control will become very
important to the IAAF. And before awarding attractive events to our members, much more
detailed evaluations need to be made in order to avoid ambush marketing, false promises
and inadequate sporting facilities.
The IAAF, in collaboration with ISL, is making a
significant investment in Internet development. Do you think that the importance of
Internet is justified or exaggerated?
Because it is such a new medium, discussions about Internet are sometimes difficult. Only
a few people really have the knowledge to talk about the Internet's future. There are also
really unrealistic expectations regarding the source of revenue the Internet may represent
for federations. Nonetheless, the Internet is an interesting opportunity, also regarding
the IAAF website. Completely new means of communication are possible and in particular the
prospects for internal communication may be cost saving on a mid-and long-term basis. So,
investments in Internet are urgently needed. I would recommend approaching precise
projects. They should be planned and subjected to monitoring. Moreover, creative
partnerships with internet experts would be useful.
You are heavily involved in the development of
sport in Germany and throughout the world, where does this passion for development stem
from?
Since the start of my studies, I have been interested in societies and social change, in
comparing cultures and in development questions.
Study trips led me at an early stage to visit the so called
less developed countries and I soon realised just how unjust social conditions can be and
how immense is the gulf between North and South in global terms. We must try to reduce the
existing inequality between the continents with mid and long-term policies. Sport can play
a prominent role in this respect as I have shown in many scientific evaluations and
consultations offered to countries in Asia, Africa and Latin America. For me personally,
the development activities of the IAAF are the most important investment for the future.
I am glad about any success of athletes coming from
so-called developing nations. When global athletics is increasingly composed of smaller
nations and less developed countries, we can show that athletics is more than just a
sport. However, I would like to add that the development question is not limited to poor
and young nations. For quite a long time development has become a question, also for those
of us working in the "old" world. |