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| By the late 1800s, popular
enthusiasm for all types of physical exercise had caused a boom in participation sports.
Athletics was especially popular, and soon became central to the exercise components of
national educational systems. Organised athletics thrived in well developed industrial
societies and an ever expanding competition programme developed in the schools and
universities, in military organisations and private clubs. The International Amateur Athletic Federation was founded in 1912 by 17 national athletic federations who saw the need for a governing authority, for an athletic programme, for standardised technical equipment and world records. But what was the sport the IAAF was meant to govern? For participants, athletics was about enhancing the quality of life; it was something done for love and other noble principles. This permitted a limited group of athletes to achieve high-level performances by virtue of a privileged social and financial situation.
In 1982, the IAAF abandoned the traditional concept of amateurism and in 1985 created trust funds for athletes. The way to high performance was opened to larger groups of extremely talented athletes. Steadily, there has been a change from the so-called amateurs to financially motivated and secure athletes at the highest levels and this development has continued with the introduction of the IAAF Competition Awards in 1997, which offered prize money to successful athletes for the first time in the history of IAAF competitions. The development of applied sports sciences, improved equipment and new training and competition techniques, brought even more changes to the sport. Sadly, performance enhancing drugs became more prominent at this time as well, jeopardising the moral fabric of sport as well as the health and lives of young people.
With regard to administration, the number of affiliated federations grew dramatically, from 17 in 1912 to 210 in 1999. All federations are invited to attend the IAAF Congress every two years with elections held during even-numbered Congresses. While once functioning in a way which favoured the wealthier, developed nations through its voting system, the IAAF adopted the ultimate democratic system of "one country, one vote" in 1987. The IAAF Council, which administers all IAAF affairs, consisted of seven members drawn from 17 member federations in 1912, and this has grown to 27 from 210 today. In 1968, a representative of each area in the world was elected to the IAAF Council and in 1995 two women were elected for the first time. The IAAF now has six Area Group Associations. Council is assisted by six Committees and eight Commissions in the wide ranging decisions it must make. These are manned by experts in the various fields.
This expansion and growth have only been possible due to a professionally planned marketing programme. The IAAF has long accepted the need to embrace corporate sponsorship as a means to better promote and develop the sport world wide. In the early days IAAF income was restricted to membership fees paid by the affiliated member federations and additional sums from the selling of the IAAF publications. But in recent years, with the expansion of the competition programme and the huge interest in athletics shown by TV and corporate partners, this income has increased dramatically. This move towards a more professional sport was particularly recognised in 2001, when the IAAF Congress voted unanimously for the organisation's name to be changed to the International Association of Athletics Federations. |